Use our in-depth glossary to find out if you're a based chad who has aura or a delulu chud in danger of being mogged.

If you’ve scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today’s kids. Generation Alpha seems to be more ...

"We had a kid who didn't know that deserts are dry." ...

For Gen Alpha, Adams stresses interpersonal skills like professionalism and integrity over technical ones, as the labor ...

The internet is gearing up for June 6 and June 7, deemed "6-7" weekend. Here's what to know about the meme, and if Gen Alpha still cares bout it.

Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...

There’s a new decision-maker in South African households… and they haven’t even finished primary school yet.

Australia, the UK, and the UAE have now all banned social media access for under-16s. But experts say the ban’s impact is ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

From global loanwords and garbled Italian, the slang of the children of millennials doesn’t just share elements with Minionese, it may have absorbed it ...

Now that marketers have their heads wrapped around Gen Z and what they’re all about, it’s time to give a warm welcome to Generation Alpha, the youngest crop of consumers who are just coming into their ...