Adidas is getting all high-tech and jumping on the augmented reality bandwagon by releasing five of its men’s sneakers with embedded augmented reality. The sneakers have the augmented reality ...

Can't find your Nintendo DS? Try one of the new Adidas sneakers instead. Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men's sneakers in an idea that ties ...

First there were Rebook Pumps. Then LA Lights, Heelys, Z-Coils and Shapeups. Now you can add more bullet point to the long list of shoe gimmicks: augmented reality. Adidas’ Originals Augmented Reality ...

Even if you don’t dream about sports all day, this new Adidas shoe may be for you. The Adidas Originals line is truly living up to its name with a new product set to release in early 2010. Adidas has ...

adidas Originals has created a virtual (or augmented) 3D world, the adidas Originals Neighborhood, that will expand out of a real-world collection of sneakers – the adidas Originals Augmented Reality ...

People in Indonesia, Malaysia, Philippines, Singapore and Thailand will be able to take part in this digital campaign over the next five weeks. Upon going into the stores, adidas will provide ...

Adidas is dropping its all new Ultraboost 19 running shoes later this week, but you won't have to wait in line to get a look at them. The company is partnering with Snapchat to offer an augmented ...

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