If you could better measure user behavior and improve ROI, would you? Of course you would! That’s why many marketers are taking advantage of a new approach called marketing attribution. In order for a ...

In the past I’ve written about how the implementation of a marketing attribution solution forces certain changes to be made within an organization. These changes are well worth the effort, given the ...

Marketing attribution is not a new topic. Marketers have been trying to understand the path to purchase since the dawn of the advertising industry. Although, in the last 10 years the topic has been ...