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Effective creative principles remain the same whether or not ads use AI, finds Kantar

Research from Kantar has explored the performance of two AI-generated Coca-Cola adverts, finding that the principles of ...

Coca-Cola's CMO Manolo Arroyo: Navigating Media Transformation with WPP and AI

Coca-Cola's marketing ecosystem has undergone a radical transformation in recent years. Under Arroyo's leadership, the company has streamlined its agency partnerships, reducing its reliance on ...
Business Wire

AT&T, Bank of America, Coca-Cola, IBM, Johnson & Johnson, P&G and Other Leaders Sign on to Updated Commonsense Corporate Governance Principles

NEW YORK--(BUSINESS WIRE)--CEOs of 20 leading public companies, pension funds and investment firms today have signed the Commonsense Corporate Governance Principles 2.0 (“Commonsense Principles 2.0”), ...
Time

What We Can Learn From Coca-Cola’s Biggest Blunder

Network executives had been understandably hesitant to interrupt the nation’s most popular daytime soap opera. Yet viewers raised few complaints after ABC’s Peter Jennings broke into General Hospital, ...
Forbes

Coca-Cola And PepsiCo Are Both Resilient, But One Is More Attractive

Both stocks perform well during market downturns, but PepsiCo’s business proved to be more resilient during the 2020 recession. PepsiCo is more attractive due to a diversified business, higher revenue ...