Stepping up: The partnership with Dude Perfect might give a boost to Hey Dude's 3% growth in Q2. Hey Dude, owned by Crocs, has entered into a long-term partnership with content creators Dude ...

Dude Perfect isn't playing games. The company just hired its first CEO to help it continue to grow beyond social-media fame and into a full-fledged media empire. That CEO is former NBA executive ...

The investment, in partnership with private investment backer Highmount Capital, will be used to pursue new opportunities and projects, add creative partnerships and build a new management team.

Neil Gruninger, President and CEO of APMC, and one of the visionaries behind the strategy, describes this successful venture as the birth of a new era for APMC and how digital content can be consumed.