The lifeblood of any catalog company is achieving the proper balance on the old triad of direct marketing: prospecting, retention and reactivation. In this space, we’ll discuss the important skill ...

Simple steps — such as cutting the lag time between when people sign up to receive online newsletters and when they start getting useful updates — can produce fund-raising benefits, according to a ...

For financial advisors, prospecting is essential to attracting new clients and scaling a practice. Finding and developing leads that may turn into prospects can be time-consuming, however. And if you ...