This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

A look at Japan’s love of packaging, from impeccably crafted cardboard to lacquered works of art. By Nick Haramis In the story of Urashima Taro, a Japanese folk tale dating to the eighth century, a ...