When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business. Here are four steps to follow that will guide you through the process of creating your PPC ...

With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before fully considering some key questions. How do you know which one is the right platform for reaching ...

ROAS (Return On Ad Spend) shows how well an ad is performing and how much revenue it generates. It measures an ad’s effectiveness and demonstrates how well an ad can help with reaching target PPC ...

In today’s digitally-driven world, keeping a close eye on pay-per-click (PPC) performance is crucial for businesses looking to maximize their reach and returns. Employing these six key strategies will ...

PPC (pay-per-click) advertising serves as a potent tool for marketers by driving specific traffic to a website and helping it attain its marketing objectives. Whether the goal is to escalate overall ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

It isn’t just about how your website looks. It’s also about performance. While getting qualified users to click on your ads is a crucial first step in any paid search program, everything that happens ...

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...

Comparator website Simply Business (SB) enables businesses to compare, buy and manage business insurance and offers landlord insurance and invoice finance quotes, serving companies with up to 20 ...