While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Discover how Freudian motivation theory impacts investor behavior, drawing on unconscious desires and motives for informed financial decisions.

Discover Paul Samuelson's groundbreaking economic theories, Nobel-winning contributions, and his lasting impact on microeconomics and macroeconomics.