Big data is everywhere. It’s become a fashionable topic du jour, and in an industry like search engine marketing, where data is everything, that trend holds especially true. One of my favorite quotes ...

An SEO expert's experiments indicate that Google Search Console might not report a significant portion of search queries. More comprehensive research is needed. Personal testing by one SEO ...

Google Search has just gotten better at deciphering your sometimes conversational, sometimes awkwardly phrased queries. That's made possible by implementing a neural network-based technique for ...

Google has started testing a feature that will display the search query in the Chrome address bar rather than the actual page's URL when performing searches on Google. This experimental feature is ...

Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

Google Search is experimenting with Audio Overviews for certain Search queries, the company announced on Friday. The feature was first introduced to NotebookLM, Google’s AI-based note-taking and ...

What is Query Deserves Freshness? Query deserves freshness (QDF) is a part of Google’s algorithm that prioritizes newer content in search results when a searched topic is trending, rapidly evolving, ...

Privacy-focused search engine Brave announced Wednesday that it is revamping its answer engine to return AI-powered synthesized answers. The new feature is available ...

When recall is important in a search session query expansion is a crucial element of search success and satisfaction. Enterprise search users assess the initial performance of a search application by ...

Google announced that it is making changes, for privacy reasons, to the Google Ads Search Queries report in Universal Analytics and the Google Ads query, First user Google Ads query, and Session ...