LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act ...

As consumers increasingly shift from traditional search results to AI assistants, brands must rethink how they create and ...

Founded in 2019 by industry veterans Josh McGrane and Stephen Yates, TrueTouch Floors set out to stand apart in a crowded ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

The BBC brand is our most valuable asset, recognised worldwide for world-class programmes and broadcasting excellence. The BBC name and visual identity are critical to sustaining this recognition and ...

Cognitrex Inc. introduces LearningOS platform built for enterprise scale, enabling organizations to strengthen onboarding, capability, and performance at speed. Organizations scale when learning is ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Thomas J Catalano is a CFP and ...

Perhaps you have a start-up company, and you want to determine what you stand for. Or you have a company with many product categories, but you still want to find some common dimensions to characterize ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...