Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one word: Recommendations. If you’ve spent any time in the Google Ads platform, you’ve seen ...

DETROIT,MICHIGAN-SEPTEMBER 28: Detroit Lions wide receiver Kalif Raymond (11) carries the ball during an NFL football game between the Cleveland Browns and the Detroit Lions in Detroit, Michigan USA, ...

Versant has tapped former TelevisaUnivision and WarnerMedia executive Rob McGovern as its new senior vice president of ad sales for digital platforms and ventures, TheWrap has exclusively learned.

A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from ...

Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model Context Protocol (MCP) is an open-source standard that connects AI systems to ...

Meta’s Chinese advertisers were found to be defrauding users of Facebook, Instagram, and WhatsApp globally, and despite being aware of this, the company did not take substantial steps to address the ...

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TikTok has been accused of aiding fake AI-generated advertisements on its platform. The platform, which relies heavily on revenue from advertisements, has been accused of enabling the increase of ...