The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

A creative fan modifies a Lego-built Game Boy to function like a real gaming device. Venezuelan VP demands US free Maduro and ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The Lego Flowers Celebration Gift, White and Pink Cherry Blossom, retails for just $14.99. Suitable for ages 8 and up, the ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

Arguably LEGO's biggest partnership ever is set to begin in 2026, and the brick-building company is not being conservative ...