The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you can get it.

Lego’s new Smart Play system, announced at CES earlier this week, is an embrace of digital technology the likes of which we ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

RICHMOND, Va. (WRIC) — Community members and LEGO enthusiasts in the area had the chance to celebrate the holiday joy on Saturday, one block at a time. Hosted by the LEGO Group, the Build to Give ...

A union representing Lego Store employees at Downtown Disney has filed an unfair labor practice charge against LEGO, accusing the company of “using illegal union-busting tactics and violating the ...

If you loved the Lego Game Boy but couldn’t get yourself to buy it because it was only a display piece that couldn’t play actual Game Boy games, I’ve got great news for you: It’s no longer merely a ...

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...

There has been a lot of focus on the need to teach older children about consent. But parents should not wait until kids are teenagers to talk about appropriate touching or how everyone has the right ...